As a content marketer, I’m frequently asked by business owners, “Why do I need to be on social media?” Well, there are numerous reasons to have social accounts for your business. In the following blog article, I will highlight four of the most important reasons.
Increasing Brand Awareness
By setting up social accounts and generating content about your product, service or idea, your brand will begin expanding it’s reach. As you post content, you will begin to attract a following and start to grow an online community around your brand. As this community of followers grows and engages with your content, you will be tapping into their social networks and exponentially increasing your brand’s reach.
Increasing Traffic to Your Website
Social media posts will drive traffic to your website. Your website is full of outstanding content you can push out to your social channels. This is a great way to get readers as soon as you publish a new post and also establish yourself is a thought leader.
Interacting With & Providing Support to Customers
Social media provides an opportunity for 2-way communication with your fan base/customers. When you interact with customers directly it allows them to build trust with you and your brand. Research shows that customers who receive responses to their comments are likely to spend more with the brand on a later purchase.
Highly Targeted Advertising
Social ads are the most cost effective way to promote your business and push out content. The built in targeting options allow you to create a specific audience to market to while staying within your budget.