[box] NOTE: Eye on Jacksonville’s Social Media Contributor, Melissa Adair, has helped Eye grow our following in a short few months. The results of her focus on our social media sites has drawn new Eyes to our work. We wanted to let you know why Social Media is so important if you have something you want to share with the world. [/box]
As a content marketer, I’m frequently asked by business owners, “Why do I need to be on social media?” Well, there are numerous reasons to have social accounts for your business. In the following blog article, I will highlight four of the most important reasons.
Increasing Brand Awareness
By setting up social accounts and generating content about your product, service or idea, your brand will begin expanding it’s reach. As you post content, you will begin to attract a following and start to grow an online community around your brand. As this community of followers grows and engages with your content, you will be tapping into their social networks and exponentially increasing your brand’s reach.
Increasing Traffic to Your Website
Social media posts will drive traffic to your website. Your website is full of outstanding content you can push out to your social channels. This is a great way to get readers as soon as you publish a new post and also establish yourself is a thought leader.
Interacting With & Providing Support to Customers
Social media provides an opportunity for 2-way communication with your fan base/customers. When you interact with customers directly it allows them to build trust with you and your brand. Research shows that customers who receive responses to their comments are likely to spend more with the brand on a later purchase.
Highly Targeted Advertising
Social ads are the most cost effective way to promote your business and push out content. The built in targeting options allow you to create a specific audience to market to while staying within your budget.
[author] [author_image timthumb=’on’]https://eyeonjacksonville.com/wp-content/uploads/2018/05/Melissa-pic.jpg[/author_image] [author_info]Melissa’s vision is to create a world where communities become the catalyst for connection. Her background as a digital marketer, social influencer, social media marketer and community manager allows her to successfully identify opportunities for connection through lifestyle and cultural events in the digital world. Her unique talents in this field enable her to significantly increase social followings and brand awareness for companies and causes. Formerly the co-founder of multiple online startups, Melissa also has extensive knowledge of podcast productions, video productions, and community building that have contributed to her success as a social influencer. In addition to the accomplishments above, Melissa is married, a hip mom to two teens, a lover of the outdoors and a noted Bigfoot researcher/enthusiast.[/author_info] [/author]