When Safety Becomes a Headline: The Risks of Revealing a “Safe Word” During an Active Shooter Event

As details continue to emerge surrounding the active shooter incident at Florida State University (FSU), law enforcement, university officials, hospitals, and the media are all working to piece together the timeline and provide accurate information to the public. In these high-stress situations, the safety of students, staff, and first responders hinges on clear communication and strict adherence to emergency protocols.

One such protocol often included in active shooter response plans is the use of a “safe word”—a confidential term known only to law enforcement and those sheltering in place. This word is used to signal that an area has been cleared and it is safe to come out. The integrity of that word is critical. If revealed publicly, it can jeopardize the entire response operation and put lives at risk.

Around noon yesterday, News 4 Jax reported that there was still an active shooter on the FSU campus. The situation remained volatile, with reports confirming that the shooter had not yet been neutralized. Adding to the concern, the FSU campus is in close proximity to the Florida Capitol, where state representatives were in session at the time. A shelter-in-place order was issued for students, staff, and nearby personnel.

Shortly after, reports surfaced that the “safe word” for this emergency response was “seminole.” Whether this word was leaked by a source or shared by mistake, its broadcast during an active crisis was not only inappropriate—it was potentially dangerous and life threatening.

The purpose of a safe word is to provide those in hiding with a trustworthy, secure way to confirm safety before emerging. If the word becomes public knowledge, a perpetrator, rendering the protocol ineffective and placing everyone—including law enforcement—in greater danger, can misuse it.

“This isn’t just a mistake—it’s a direct threat to those still sheltering in fear,” Gaines said. “The safe word is not meant for headlines; it’s meant to protect lives. When it becomes public, it becomes useless—and potentially fatal. We must do better in moments like these.”

While it’s unclear exactly how the word was revealed, the moment serves as a sobering reminder of the media’s responsibility during crisis reporting. Sharing certain details—even unintentionally—can compromise operations and endanger lives.

Our thoughts and prayers are with everyone affected by today’s events. As we process what has happened, let’s also take this moment to reflect on how we can better protect the vulnerable during such emergencies and hold ourselves to the highest standards of caution and care in the future.

Pray for the students of FSU. 

Billie Tucker Volpe

Billie Tucker Volpe Founder of Eye on Jacksonville and Leadership Consultant to CEOs/Executives.

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